How to create a store in the CMS? | MobieTrain Help Center

Originally designed for retailers, “stores” in MobieTrain refer to locations, departments, or business units — not just physical retail outlets. They play a key role in:

Data reporting & filtering: Stores help segment analytics in the dashboard, so you can compare performance across different groups.
Targeted reporting: Weekly performance emails can be sent to store/department managers showing only their team’s data.
Country-based filtering: Stores are linked to countries, enabling regional comparisons across your organisation.

💡 Expert tip: Use the special “HQ” country to group and filter data from your internal teams or administrative staff separately from field teams.

🛠️ Step-by-Step: Creating a Store

Log into the CMS
Go to https://cms.mobietrain.com and log in with your admin account.
Navigate to the Store Management Section
From the left-hand menu, select “Stores” under the Organisation section.
Click on “Create Store”
You'll find this button in the top right corner of the screen.
Fill in the Store Details
- Store name: e.g. "Brussels City Center"
- Country: Select the correct country from the dropdown
- Reference code (optional): You can simply reuse the store name here — no need to overthink it
Click “Create” to save the new store

✅ Best Practices

Be consistent in naming (e.g. don’t mix "NYC - Store 01" with "Store New York #1")
Group similar departments under one country or HQ label for better filtering
Use reference codes if your organisation already uses store IDs internally

❓ Still Need Help?

If you need help setting up your user group links or want us to double-check your logic—reach out to our support team. We’re happy to help! 😊